【茶饮】宝珠酒酿创始人：教你定位、选址，做品牌 - 本地生活大学 - 必学的新餐饮管理知识、新餐饮培训学习平台

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【茶饮】宝珠酒酿创始人：教你定位、选址，做品牌

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课程介绍

一. 课程背景

在品牌初创期，如何进行定位，做生意还是做品牌？这些都直接关乎门店未来的经营模式。

如何拓展消费场景，使经营的餐饮品类满足刚需高频特点？如何进行商场选址，怎样的搭配组合才能确保新开的门店占据地理优势？

当门店数量不断扩大，怎样搭建内部的人才培养体系，使得公司留住人、用好人又能培养人。这些往往是困扰餐饮老板的主要问题，本期我们邀请了宝珠酒酿酸奶的创始人周本超来给大家一一解答上述问题。

二. 讲师介绍

周本超，宝珠酒酿酸奶创始人，曾任外企高管，2013年辞职创业，如今宝珠酒酿酸奶每年服务300万人次，单店日流水最高达2.5万。

三. 课程表

课时1：定位：做生意还是做品牌？

课时2：如何打造刚需高频的餐饮品类？

课时3：如何提高门店的盈利能力？

课时4：商场选址：A+B原则

课时5：品牌内部人才培养体系如何搭建？

课时6：餐饮品牌如何做业态融合？

更多好课，请关注口碑学院公众号。

最新课程，第一时间知晓。

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